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We have kept it simple: we specialize in well made button-downs for bodies with curves. We are a brand that stands for something:

  • We are Cheeky in the way we connect;
  • We are Classic in the product we offer; and
  • We are Strong in the message we are trying to send.

To us this is something much more than a button-down. It's about creating something authentic that makes people feel the same way on the outside as they do on the inside.

The Alpha fit button-down is all about the details: a box pleat at the back, a locker loop above, buttoned down at the front collar and even at the back. We've added contrasting fabrics to intrigue and a secret pocket to surprise, but most of all we made it in a way to be proud.

We stole it from the boys and made it to fit us. Cheeky, Classic, Strong.

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